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PRIMA: Practices and Research in Marketing

Journal Id - JF1803

eISSN - XXXX-XXXX

pISSN - 2230-844X

Impact Factor - Under Evalution    
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Subject: Business and Management , 

Website - Click To View Website

Publish By - Publishing India Group

Language - English

Published Year -

specialization -

Publish By - Publishing India Group

Description - The aim of PRiMa is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing. PRiMa is not pre-disposed towards either empirical work or pure theory, nor towards one particular method or approach, we feel that any approach that helps to break new ground is welcome. We are Indian however we actively encourage global contributions, from scholars across the broad domain of marketing.